The VW Beetle Story: A Lesson in Brand Persona Development
The VW “Lemon” and “Think Small” ads are icons of the late 50s. Created by Bill Bernbach‘s BBD ad agency, they revolutionized advertising copy and ...
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1952 VW Beetle Classic Type 11A Split-Window Sedan
Germany is a country with a great love of the automobile. When many people think of the Volkswagen Beetle, they think of the flower power generatio...
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5 things you didn’t know about the Volkswagen Beetle
Very few cars can claim to have as storied and rich of a history as the Volkswagen Beetle. From its inception to its modern concept, the Beetle has...
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